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Brand name and logo are trademarks old shop - logo design experience in mind Cai Lin

, And accompanied for the first pharmaceutical or. Red wineries and more. Against this background, many famous old shop into the 80's, China's economic reform and opening up, many famous old shop was slow to restore the original name of the 90's introduction of international advanced management concepts in China. Many enterprises to adopt new ideas emerging enterprises, for example, was in Guangdong. Manpower and household appliances. Jianlibao that: business logo are trademarks and intangible assets, it represents the spirit of enterprise and corporate culture, from visual communication theory, trademarks and logos are a visual symbol, by simple graphical symbols and personality characteristics to the enterprise and information to the public, repeated in different ways and a variety of media to repeatedly stimulate the consumer to produce the memory effect, thereby enhancing the awareness of enterprises. In some ways, the market economy, the commodity economy also. eye ' economy. Internationally, many well-known enterprises in the use of trademarks and logos, there are a lot of experience is worth learning, corporate goods business logo are trademarks and, in most cases the two are unified, and it is a change in a certain stage will develop with the times, people's preferences, business ideas and change, especially a long history of well-known enterprises. For example: a sign of Citibank, the previous mark clearly has. Emblem 'features, in a closed circular pattern, the outer ring is a group of English, a group of inner ring is also in English, the most central circle is a sailing wind and waves, with the development of the times, the bank's modernization, they boldly to the original logo to BA two letters (BA two letters for the Citibank '~ BANKOFAMERlCA the acronym), and two letters of overlap is that a flying eagle graphic, concise and has a moral. In addition the U.S. beverage company PepsiCo,[link widoczny dla zalogowanych], from 1898 to 1969, 6 times its trademark changes, the new logo from the early Citibank l ¨ imb bud of a decorative body English, has been changed to the cap for the end of the graphics, and finally determine the current use of the logo in the middle of several letters times change, reflected from the traditional to modern, from the tedious to the simple design evolution. Looking back famous old shop in the trademarks and logos, trademarks and logos still in the initial stage, some features of trademark logos,[link widoczny dla zalogowanych], decorative small. reflects the business understanding of the role of trademarks and logos are not profound, a business logo is representative of a corporate image is the epitome of the spirit of enterprise, the enterprise's logo is their symbol. the face of fierce competition in the market economy, to survive, to develop , but also signs of trademarks and making a fuss, but also with international practice. Cai Lin Ji and no trademark and logo, the face of Western fast food in China, the rapid development of the unique face of the country have entered the Wuhan snacks, Cai Lin is very bleak business in mind, the new operator is determined to change the situation, the development of the scale of operation, a chain of retail in the form of expansion of business scale, so that the design business whom we invited to sign. Re Gan Cai Lin is credited fist run is a new record mark, in order to expand the business impact, choose the Font historical sense of the main body of information to convey. This logo design is completed the operators are satisfied, and now more than ten Yujia Cai Lin in Wuhan in mind chains, both in the store that used a unified symbol of the city to face Haohan commercial storefront, this bright red signs also eye-catching,[link widoczny dla zalogowanych], unique visual image expanding the impact noon. We realize that designers do in the old shop for the famous trademark or corporate logo,[link widoczny dla zalogowanych], we should take into account several aspects, it is necessary to respect history, but also for the future; it is necessary to adopt modern design language, while also considering the aesthetic habits of people . j cents' books miD ● ● ● ● ● ● ● ● ● ● ● ● A ● ● ● - ● ● ● ● ● ● ● ● ● ● ● ● A ● ● ● i ● ● ● ● ● ● ● ● ● ● ● ● A ● ● P61 on the next page I) {China Packaging Technology Association, Yu Qian pod

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