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 Wysłany: Wto 22:28, 18 Sty 2011 Temat postu: ugg classic boots Foreign high street brand |
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If you don't learn Me&City emerged from beauty TeSiBangWei, only see endorsements must have thought it is a foreign high street brand. From the prison break Wentworth Miller (Miller) to "elf prince" Orlando Bloom), Orlando (by British rock supermodel agger ni wire (Agyness Deyn) into gentle and graceful chanel xinchong than li (o Abbey Lee him self), salomon Smith barney lasted for endorsement fee doesn't hesitate to spend their practices. However,[link widoczny dla zalogowanych], this year, the company half annals performance baked: business revenues rise at the same time, really fall into a shareholder's net income has fallen by 80 percent. Although the board of directors will cause blame for cost rises, financial subsidies to decreased grandstanding reasons, but everybody could see one mystery.
To ZhouChengJian as a representative of the decision making hf group resisting high-end brand failed to achieve the desired results, but in hot prophase of marketing pr and storefront expansion into too big. Of course we completely understandable, in foreign high street brand parody flood beast as aggressively domestic market of scoring. The early 16th century "enclosure movement" is another kind of form performance.
Nowadays people most popular high street brand icon, this season than H&M Daria led the Werbowy level supermodel first model of advertising in the street and station attired. Bright red logo sway bright every beauty our eyes, recently announced Elbaz Alber Lanvin art director with H&M cooperation, for its design an independent series. From Karl Lagerfeld, Jimmy Choo again to pop Madonna,[link widoczny dla zalogowanych], H&M godmother easily seize every potential consumer heart. Of course a penny you pay for truth anyone understand,[link widoczny dla zalogowanych], want to spend money to buy luxury the parity of the material was absolutely impossible. High street brand advantage lies in simple style and sell without flaunt quality of Italy,[link widoczny dla zalogowanych], and straightforward too unbearable sweat. And luxury are willing to work with high street hand reasons like "fortress besieged" the sentence of "city with the edge of the gold wants to go out, outside the people want to come in." By high street platform, sales inherent culture and demonstrate close to people poise, what is there against it? Entertainers also can be used to display own fashion sense, of course screwed up also nothing worth fussing, fans will already fashion, redemptive home next season substitution is bad repercussions.
Judging from the American market, Zara Topshop and in high-grade, H&M center, Forever 21 relatively low. Zara and H&M relatively familiar,[link widoczny dla zalogowanych], not really get into the national Topshop view. But Kate Moss and beauties Olivia Palermo are the loyal YongCu also have good reputation, although high street brand always followed big style go, but the Topshop truly QuCuQuJing and choice of very own style. Of course, the premise is the price of it belongs to the high street of luxuries. The characteristics of high street brand is fast, convenient, rapid, trendy, high frequency update, price moderate. With such design who is willing to hold large sum of money expend youthful years such limited edition?
Of course above brand go is a fashionable popularity, and the Gap of the hang with work is recreational cowboy series, if you're willing to also can bring Levi 's. Asian brands in this aspect of reference object is Japanese brands optimal garment library (Uniqlo), now it's development mode and Me&City very similar, you'll see in this season Karlie Kloss and cuckoo trengthen advertising. But it did not blindly expandig storefront experience and the most early to attract guests also been used free breakfast tricks played the warmth of CARDS.
You may complain Zara kitten pattern and Miu Miu fly too similar, you can also complain produced from the T-shirt speco-produced C&A washed several times is deformation. But with low price high circulation for the way of existence of the high street brand on quality would necessarily is what you expect, but the design is still can bring you surprise. In fact, today's young people also could not a T-shirt or outfit to rags and can be defined as a quarter of their life deadline.
After analyzing the advantages and disadvantages of foreign brands, to Me&City as a representative of the domestic brand and how should the place? Apart from the local market situation we still have what advantage? First is deep understanding Asian camillas style and figure characteristics, but now is completely imitate euramerican style. Walk euramerican routes and without fault,[link widoczny dla zalogowanych], the key is whether there is more joint target consumers's unique style. The second is the choice, surely now fabrics of rising prices of raw materials but domestic labor price is lower than foreign level, appropriate transfer profit is for more long-last benefits. Thirdly is to control the storefront pace of expansion,[link widoczny dla zalogowanych], blind asset inflation and produced foam is any crisis produces aura.
Of course from the fundamental view or to develop high-end clothing talent, the design gives belongs to own unique design. If you can actually do both prices and quality consumer is the best results.
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