arccess2011
Dołączył: 12 Lis 2010
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Skąd: England
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 Wysłany: Sob 10:49, 04 Gru 2010 Temat postu: Turn Off, Tune Out, & Sell More! |
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Dr. Gary S. Goodman ? 2005
If this clashes with the lazybones idea of selling, so be it. Being lazy has never earned a dime for me, but hard work has always paid off.
I have a hunch. It’s probably from the same glitz and glamour factory that narcotizes people, knocking them on their butts, on average, for 4-7 hours every day.
It’s from TV and other popular media.
(My dad,[link widoczny dla zalogowanych], a career salesman, actually did this. He produced TV and radio talk shows. One day, he just decided to do it!)
If you want to drain your motivation, [link widoczny dla zalogowanych]p away at your work ethic, erode your discipline, be a consumer, and watch TV. Not only will it prevent you from doing other things,[link widoczny dla zalogowanych], it will perpetuate the myth that everything should be easy.
TV and movies show us a prettified world of ease, comfort, style, and sensuality. The overarching message of these media isn’t that sex sells or violence works. Sex and violence are only the means.
Let me repeat that. It’s smarter to work harder.
The end,[link widoczny dla zalogowanych], what media are really promoting, is passivity.
If you want to be a producer, try producing better TV and better movies. We’ve all had decades of exposure to the formats, so why can’t we at least replicate them, if not improve upon them?
Try turning off the TV. I think you’ll find you’ll recover incredible energy, and your career will soar.
So, where did we get this counter-work ethic, this idea that we can rest-for-success? That there is an inescapable choice between working hard, and working “smart?”
Dr. Gary S. Goodman, President of [link widoczny dla zalogowanych] is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone? and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: [link widoczny dla zalogowanych].
It’s smarter to work harder.
Media make us reactive, according to the recently departed observer, Dr. George Gerbner, also former Dean of The Annenberg School of Communications at the University of Pennsylvania. He made a career of studying the impact of TV viewing.
It has worked for me!
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