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 Wysłany: Wto 6:45, 11 Sty 2011 Temat postu: timberland portugal Look at China's auto market in |
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Look at China's auto market in the new strategy
Product sales boosters, companies build competitive advantage is an important tool. Trend four: entertainment marketing a Super Girl competition sweeping changes in China's marketing of our thinking, a leading entertainment marketing, the time has come. In the 21st century, the nature of the business is entertainment. When the technology has changed the world, while the entertainment business is changing. Entertainment is deeply moving, emotional connections with consumers build the most effective way. The spirit of automotive marketing and entertainment have been many successful cases of graft. BMW 007 from sponsorship and become a film hero's car; Cadillac sponsored film {2046} in Beijing, Shanghai premiere of style; Toyota Vios draft marketing advertising, etc., entertainment marketing for the automotive market has brought A new way of thinking. 2007 (3) Total 211 55 Light Vehicle Technology Forum for the car sales market, the entertainment spirit is an attitude, a way of thinking, is a commercial spirit, and not just a marketing tool. Its core lies in how the marketing process for the consumer to create a more relaxed, pleasant, humane, emotional atmosphere, from the psychological captured consumers. Products are homogeneous,[link widoczny dla zalogowanych], and not a form of entertainment to bring that happiness is the same. In marketing, the key to success is not the basis, but rather an accurate grasp of consumer psychology and the use of innovative marketing,[link widoczny dla zalogowanych], entertainment marketing and this is what the impact to the automotive market. Homogeneity in the product serious cases, people only interested in a brand which can provide more spiritual values, or better able to please them. For enterprises to grasp consumer psychology, by way of entertainment emotional interaction with consumers, the brand will be in the spirit of laughter imperceptibly with the brand message communicated to them, this is the best marketing choice. Trend five: the new rural strategy building a new countryside is the Chinese government will carry out a long-term policy,[link widoczny dla zalogowanych], but also many companies toward a national policy concern. In the automotive industry, Lifan car back in early 2006 announced that car sales will be and the vast rural areas into urban and rural interface. Yin Mingshan, chairman of Lifan plan of selling cars strategy is \He believes that many domestic car companies are for the rich, for the urban man-made vehicles, but few companies are willing to turn our gaze to the countryside. China is a large agricultural country,[link widoczny dla zalogowanych], the vast majority of the population are farmers, they also desire to have cars. Yin Mingshan support the view that such an objective fact: the city in the eastern developed severe slow-moving old models, but highly sought after in the western region. In the majority of medium and small cities and rural areas, automobile consumer market has not been effectively developed. With the country's new rural strategy in depth, the rural economy will gradually increase the distance between urban and rural areas will continue to shrink, the huge rural population suppressed the release of purchasing power will be enormous, and this for any car manufacturers, are is a great attraction. The local car manufacturers, the information asymmetry between urban and rural areas, the consumer brand sensitivity is relatively low, very sensitive to price and other consumer features, market opportunities can all be used. Companies can accelerate the pace of car sales in order to better after-sales service, etc., to effectively resolve the imported car brand, cut quickly to the rural people of new markets, enhance their sales.米米米米米 米米米米米 米米米米米 米米米米米 米米米米米 米米米米米 米米米米米 米米米米米 Mi Mimi Laomi lift together the first five car prices wave of wave of price cuts is still a mainstream price! following the South East Motors, Shanghai GM, FAW-Volkswagen, Beijing Hyundai, after the latest official prices, but also a car predators - Shanghai Volkswagen was involved in the New Year price tide. March 15, Shanghai Volkswagen officially announced the launch of \1.1 million. March 7, Volkswagen announced its first official price cut this year's program. Jetta, Golf, New Jetta, Jetta four series of cars has fallen sharply across the board, including speed of a car Zuigao Xiang Teng was 21,000 yuan, a decline of close to 10%, this price reduction efforts in the FAW-Volkswagen's history has never been before. Less than two weeks later, Shanghai Volkswagen has announced price adjustments 15. Although the decline is only hovering around 1.1 million, but almost throughout all of Shanghai Volkswagen models. Poussin maximum decrease reached 1.1 million, Santana 3000 full-line drop of 1.1 million,[link widoczny dla zalogowanych], 1 million Touran price concessions, and POLO strong feelings and enthusiasm have taken about 3,000 yuan price reduction, in addition, has been bit out the top three high-class cars are also part of the Passat promotions. (Xu Chenhua)
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