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 Wysłany: Pon 10:03, 25 Kwi 2011 Temat postu: Sports Industry _1944 |
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Sports Industry
- new economic growth point sports, is an important human social activities, sports development is an important symbol of human civilization. After the liberation of our country put a lot of physical labor and material resources, athletes won a great honor for the country. State sports at all costs put a lot of resources, sports in people's minds is also considered pure consumer sector, is the glory for the country. It is material inputs, outputs the spirit. No one thinks that sports can become an industry sector, in addition to the planning system of sports development policy, the socio-economic function of sports has not been developed. In fact, sports have a market, through the cultivation and development, can become a national economic system to make sports an important industry sector. In recent years, domestic hot ball from the City and a growing number of commercial sports can be seen by. Sports industry is a part of the socialist market economic system, China's comprehensive national strength and improving living standards and international sports inevitable result of the impact of commercialization. What is the Sports Industry sports industry is to meet the growing demand for leaving sports sports products (services) into the production, exchange, consumption and services, industrial categories. Great view from the perspective of sports, covering all the sports industry and sports-related economic activities such as sports physical products (sports apparel, sports equipment, sports construction, sports food and beverage, etc.) and sports information products (sports advertising, television broadcasting, newspapers, sports information transmission, etc.), and sports services (sports competitions, fitness and entertainment, venue hire, sports tourism, etc.). In 1985 the State Council approved the National Bureau of Statistics We can see the contents of the sports industry sports industry is a very wide coverage, high degree of industrial linkage industries, involving many sectors of the national economy, such as construction, manufacturing, transportation, telecommunications, food and health, information services, clothing and tourism. Potential demand for the sports industry is very large, and that the industry is simply It can be expected, it will be the 21st century, one of the most important industrial sectors. The so-called sports industry, sports system reform is to make sports a self-development capability, dynamic new mechanism to sports by the business type, business transformation to the public welfare to enable the community to provide sports products and services. The essence of the revolutionary ideas of sports and system innovation, is to meet the basic requirements of the socialist market economy, in line with the law of modern sport developed on the basis of the economic function of sport, to combine sports and the economy through a series of economic behavior and stimulate the sports products (services) demand, expanding sports marketing, sports industry to speed up the process of sustainable development for the national economy, injecting new vitality. Foreign sports industry, sports industry the development of a country's development depends on social and economic development. In Western developed market economy countries, sport has long been an industry sector, particularly since the 70's, along with national economic development, gradually expand the scale of the sports industry and sports features are continuously developing the economy, sports industry has shown a rapid, international development trend. Sports industry in many countries have become important economic sectors, and some even become a pillar industry. Sports industry development in these countries can be summarized in the following characteristics. 1. A large scale, high production value. In the U.S., the sports industry's total output value of 80 to over 60 billion U.S. dollars, than the petrochemical industry (533 million), automotive (531 million) has more than 1.3% of its GNP, ranking the first national economic sectors 22, physical output of the mid-90s more than 300 billion U.S. dollars, the growth rate over the same period the growth rate of gross domestic product. Italy, the UK late 80's sports output of 68.5 million pounds, the government obtained from the sports industry revenue, 24 billion pounds, equivalent to the Government for sports investment 5 times. Other developed countries such as France, Germany, Japan and other countries of the sports industry has a substantial scale. 90 years, promoting the role of sports on the economy has become increasingly evident that some countries have put forward the 2. Employing multi-impact. Sports industry is a huge sector of the economy. Such as the United States has nearly a million a variety of professional athletes, engaged in the sports industry to reach millions of people, and regular exercise spare time staff of 1.8 million, the United States annually attracts hundreds of millions of fans watching participation. China Hong Kong Jockey Club has attracted millions of people each year participate in the bet amount of more than 1,000 billion, an average of 2.3 million Hong Kong dollars, a lot of revenue for the Government. Sporting events in developed countries has become an indispensable daily part of life, affecting hundreds of millions of people, for the whole community into the economic and cultural life of great vitality. 3. Covers a wide range of industrial relevance is high. Modern sport is a far-reaching and significant impact on social activities, which attracted a large number of industry sectors. Many world famous multinational corporations such as Coca Cola, Philips, and sports companies formed a deep bond. Games is a large integrated heterogeneous systems engineering, which involves transportation and communication, television advertising, venue construction and many other links. 1964 Tokyo Olympic Games and 1988 Seoul Olympics for Japan and South Korea's economic development has brought a good opportunity to become a symbol of its economic take-off. 4. The international trend. With the process of global economic integration, the modern sports industry is increasingly towards international operations, the formation of a number of Adidas and Nike as well-known multinational companies. China Grade A league naming rights were bought Marlboro Group, sponsored by Philips FA Cup competition, which for the rapid development of the football market has played a significant role in promoting. Shows, sports has become a veritable industry in developed countries, an important economic sector in the national economic system is an indispensable component. Sports Industry Development and Countermeasures sports sector is a special mode of production sectors of the economy to its characteristics. In the past a long period of time, the relationship between sports and the economy, showing the relationship between sports and finance, sports is a pure consumer sector. State financial investment in the number of sports, not only affects the development of sport and the growth rate and structure, but also indirectly determines the sports impact on economic growth increase the size. The proportion of finance for investment and the structure of sports, in addition to ideology, values and national sports policy, the economy is a decisive factor in the total. Sports industry is built on the basis of social and economic development, and development and socio-economic structure and level of coordination, the management system, operation mechanism, scale and level of development depends on a country's institutional structure and economic development. Objectively speaking, the sport as an economic sector in the country's economic system, not as an independent sound industry. Sports industry development and growth depends on the cultivation and development of sports market, develop the market to influence the market should factor in the formation and development to do the article, the only way to use market mechanisms and the efficient use of the rational allocation of sports resources and improve the community sports overall service performance. Current level of per capita income in China has greatly improved people's leisure time increased, the sport product (labor) demand will be more and more. In this case, seize the opportunity to put some mass base, and easy to create market demand for sports products to market, the only way for the sports industry. Sports should not be a mere consumer of national resources of the department, set hard, hard work, art Fitness and inspire the national spirit in one of the sports industry, sustainable development should become a new economic growth point. The industrialization process of China's sports, is currently in the initial stage, the entire sports industry sector is only in venues such as rental and paid shallow phase of the operation guide. Sports as an economic sector, its size, structure and sound levels have not reached a mature industry sector level, the economic function of sport is far from developed. The good news is, the central and many local governments have recognized this, and gradually improve the situation. If the sports industry in Shanghai in 1995, revenue reached 100 million yuan, Shanghai's many sports department, through industrialization, has been fully equipped with self-survival and development. In 1997, the Eighth National Games as an opportunity to organize in Shanghai in the city's sports a full range of reforms, and strive to the next century to become the third pillar of industry sectors. Other provinces and municipalities in China have taken various policy measures to accelerate the industrialization process of sports. Overall, however, the current level of China's sports industry is not in harmony with the conditions. For the current situation, I think we can start with the following aspects. 1. Countries in the formulation of industrial policies in the future,[link widoczny dla zalogowanych], should be tilted sports department to give tax and other support to encourage the development of sports production operations. 2. In the investment system, the response simply relying on State funding for the sports department of their own income-generating, community funds simultaneously, while paying attention to attracting foreign investment to a diversified investment system. 3. The implementation of the trade association for sports system and the club system, build social networks of the mass sports organization, formed to do a full range of community sports were patterns. 4. To nurture and improve the sports market, and gradually establish sporting goods and information services markets, the formation of full-market system. 5. To strengthen the economic theory of sports and train a number of Jidong sports, but also understands the operation and management talents to meet the growing sports industry business needs. 6. Speed up the process of professional sports, this is the only way sports industry. Its important features, first, the organizers must be enterprise legal person, such as clubs, etc.; Second, athletes are commodities that can be like other athletes, like the free movement of factors of production, the only way to truly improve the technical level of athletes, sports authorities to improve the operational effectiveness . Present, China's economic development level is not too high, not all the items on the full range of reforms. The best way is to find a breakthrough point and from the surface, by cultivating a number of influential sports markets and stimulate the demand for sports, and then expanded to other projects, the formation of sports industry pattern. Sports industry in China is still a young industry categories. I believe that with further development of our economy and people's living standards improve, there will be more people engaged in sports, care about sports, sports in the 21st Century will become an important industrial sector.
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