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Dołączył: 27 Lip 2010
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 Wysłany: Nie 12:59, 20 Mar 2011 Temat postu: Optical retail storm two decades - |
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Glasses, the gadgets people bring a bright vision, is not bound by people's attention before, as more and more people of vision problems, glasses,[link widoczny dla zalogowanych], this tool becomes more and more people's favor, as many people away from the not the tool. More and more sophisticated style glasses, beautiful, keep up the beat of fashion, glasses have become the industry pie growing, so many people covet, want to share. But when the glasses made of industry at the same time, a variety of problems follow. Sell sell other goods of different glasses,[link widoczny dla zalogowanych], do not like selling shoes to sell clothes so simple, selling glasses is a very complex group behavior, broken glasses, the two decades of China's history can be divided into paragraphs time: First, early 80's to early 90's: this period was the golden years of optical industry, is a decade of rapid development of optical industry, optical industry, small industry is big business in the years to which so many years of Zhejiang, Jiangxi glasses operators to the pot of gold digging, so that future development of the capital they have accumulated a lot of experience. But for the majority of eye patients, this decade is the decade Touyunnaozhang, glasses fitting backward technology, low quality managers lead their own glasses, the passing rate is very low, and no management departments are guidance and management. I believe that many of the glasses have a certain quality of the operators is very confusing, do not know how to improve their experience with technology,[link widoczny dla zalogowanych]! Simple eye chart light box, inserts, light intensity is similar to the lens frames for the next election with prescription glasses, glasses of the preparation of IPD did not say when,[link widoczny dla zalogowanych], and what national standards do not know, only know that the lenses mounted on the frame on it . Glasses, became the best-selling finished goods, which more than a simple, put away a good pay. Second, the mid-90s to 2003: shop that more and more glasses, glasses that business owners all shook their heads, business has been increasingly difficult, optician myself are more open . But this period is the emergence of optical inspection with the most staff time, a variety of training courses varied, temporarily, said the motivation to open training courses, they asked the optometrist's professional class has done amazing, mirror retinoscopy , cross cylinder, vertical difference between each other, the level of difference, binocular glasses, balance, and so let the operator know: fitting glasses are illiterate, became a genuine scientific layman before! Also made a lot of glasses fitting personnel, in a customer shaking the hand optometry, heart tremble, optometry more and more time, more and more complex procedures, but the customer's eyes has become increasingly clear, wearing increasingly more comfortable. Along with improving the quality of the overall population, more and more customers are aware of the knowledge of the fur glasses fitting, so fitting glasses who feel the pressure of endless need to operate more professionally! Eyes were more and more critical, more and more varieties of frames, more and more varieties of glasses, contact lenses overnight as if the species, like the smoke, so that the operator's glasses, more and more financial pressure large, the management department of glasses industry more and more, and many optical shops are family-run shop, brothers shop, but also their own charge, but also to meet a wide range of operating conditions, the greater the store is more open, people are more employed more support many small optical shops do not go, close the closure find a new way. So this period is the largest capital expansion, and technical personnel popular period, a new round of reshuffle in the period. III, 2004 - 2007 2004 onwards is to store large glasses surprise, all anger, and helplessness of the year! Production licenses for eyewear, glasses, supermarkets these two different industries came together combination of two terms, which is taking a major innovation with Chinese characteristics! People do not understand is the year! Production licenses for the retail industry, let's glasses unprecedented impact and challenges. Supermarket glasses suddenly appear in people's field of vision, everywhere in the optical industry, the emergence of competition in the line of cases. Competition in breaking the silence of conventional optical industry, so that the traditional leaders of a sudden loss optical shop, and soon the role of the media play the most, the legend of glasses are huge profits once ran from behind the desk, the optical industry has never been so fire off, people seem to forget the glasses industry is a highly professional technology industry,[link widoczny dla zalogowanych], as ambitious speculators like to open a supermarket opened one after another large-scale stores, the impact of traditional optical performance as their primary objective profits as their glasses raised against the sword, but they did not think that speculation can not I, only a moment, and now even than God savvy customers, the price is very popular with people concerned, but the quality is more customer care, glasses Unlike shoes, clothes, big and little point will be able to wear what, glasses but not the slightest bit careless, eyewear industry, is the equivalent of a tool tailored for you, others will not be used,[link widoczny dla zalogowanych], together with glasses supermarket at every turn is a few hundred square meters, thousands of square meters of retail outlets, auxiliary canopy to the publicity, taking up a lot of manpower and resources, for the impact of upstream suppliers also upstream suppliers do not want to join forces with glasses supermarkets, all kinds of bad result many do not know why the matter of small glasses glasses joining the decline of the supermarket, graduation, career change, many investors entering the optical industry under great trauma, large-scale supermarket operators are also glasses slowly into the traditional glasses atmosphere, while in obtaining timely adjustment of sensation, fierce inner strength to nurture talent. 2007, the glasses in the supermarket of the explorers and positive change ideas, out of the mall, like a mini-mall, as is specifically optometry optometry, optician is designed glasses, selling frames is the frame, and selling lenses is the lens, mutual non-interference in each part of all charges. The optical retail industry, from abroad to the experience of learning, let us wait and see the customer can buy this account, may not want to adapt to this new retail glasses, the glasses in the country can break a new piece of the industry world!
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