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 Wysłany: Wto 6:30, 10 Maj 2011 Temat postu: nike jordan 9 About The Author |
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Eric Graham
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While most marketers are beginning to understand the fussy magnitude of maximizing conversion rates, few are trailing or working to maximize another critical calculation of website effectiveness.
Visitor value…
Visitor value is simply a performance of how much money you make per visitor to your website.
You can count visitor value by multiplying your digit of sales over a given time along your average price per marketing and then dividing by the number of solitary visitors you received over the same time period.
(# of sales x price) / (# of unique visitors) = visitor value
For example, if your website made 1,[link widoczny dla zalogowanych],000 sales final month at one average array size of $100 and received 50,000 unique visitors, your visitor value is $2.
(1,000 sales x $100) / (50,000) = $2.00
When split testing revisions to your website, it namely important apt comprehend the effect these changes have above observer merit,[link widoczny dla zalogowanych], not equitable conversion rates.
This is especially important when testing alter price points or working to improve your average order size.
By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, already produce a lower overall visitor value and profit.
For example,[link widoczny dla zalogowanych], in a recent split testing movement I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.
The $17 price generated a conversion rate of 3.4%, the $27 price really converted the highest with 3.65% and the $47 price point converted by merely 3.18%.
Without looking at the visitor value,[link widoczny dla zalogowanych], many marketers would choose the $27 price point. However, afterward calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.
Even although the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% extra profitable than the highest converting price point.
Once I unravel the power and importance of improving visitor value to my clients I am often asked…
“How can I improve my visitor value?”
There are only 3 elementary ways to increase your visitor value.
First, you can improve your sales conversion rates. As long as your boost in conversion rates doesn’t come at the disbursement of price or average order size, improving conversion will also improve your visitor value.
Second, for I have already demonstrated,[link widoczny dla zalogowanych], by testing different price points for your productions, you can often detect the “sweet spot” where your visitor value is maximized.
The third access to maximize visitor value is by working to amplify your average order size. Using strategy such as up-selling, cross-selling and bundling you can immediately increase the average value your visitors cost per sale.
While my customers and readers entire know how passionate I am approximately maximizing conversion rates,jordan retro 5 About The Author, when it comes to changes or split tests on your website namely comprise pricing or average order size, visitor value is the metric that you ambition to maximize.
By consistently measuring the clash your conversion rate optimization exertions have on visitor value, you can assure that your site is alive up to its maximum advantageous potential.
This article was posted on August 28, 2005
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