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 Wysłany: Pią 22:53, 15 Kwi 2011 Temat postu: How to develop minority markets _1892 |
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How to develop minority markets
China, as a multi-ethnic country , many minority groups ,[link widoczny dla zalogowanych], ethnic market has broad prospects and huge market potential , the operation of enterprises, the national market can not only open up a new blue ocean market can also enhance the company's development. However, due to our lack of vision and found to give more attention to the existence of the long neglect of the minority market opportunities and let the market slip from our side . It is reported that well-known beverage company Wahaha Group in the whole of Xinjiang about 2 million a year in sales , of which about 50% of ethnic minority market. We are all familiar with the functional beverage ,
thus the development of national markets , we need from a new perspective on this issue, take this opportunity to better the operation of national markets for business expansion in the national market, the success of the individual needs of the market that the expansion of ethnic minorities to make the following work.
First, as companies need to start from the external market :
one. Understanding of each ethnic group 's way of life
different ethnic lifestyles , their consumption may be different features , you can tell a nation 's way of life represents one aspect of the characteristics and trends of their consumption , but also affect The consumer 's buying motives and consumption demand, as the expansion of enterprises, only a minority market, understand the lifestyle of ethnic minorities in order to grasp the product from which the direction of R & D and sales in the market, marketing From EMKT.com.cn
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