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Dołączył: 21 Lut 2011
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 Wysłany: Nie 11:57, 10 Kwi 2011 Temat postu: GHD glätteisen lrz ufa mpav rtk |
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Geometry software to promote the role of network marketing?
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1, the official website: corporate brand and product exhibition display
Most software companies have their own official Web site only in the aesthetic level of information richness, interactivity and improve the function of the degree of trade gaps exist, some sites give the impression, enabling visitors to immense interest; Some sites are too simple, here it insipid, it is soon to be abandoned by the audience. In general, relatively good software brand official website provides information display, dynamic information dissemination, event releases, product demonstrations, online orders, user messages, online communities (BBS) exchange, access to statistics and other functions. Including the potential customer base, including the corporate Web site by visitors or enterprise portal understand the current situation of the enterprise, development and operation of the product type and price, product quality, successful customer case studies, in order to fully understand the business strengths and product reliability, and promote and enhance the possibility of buying probability. push the sharp pieces of soft-Bo wide marketing network network business rationale for what in a few lines? .
2, through a combination of strategies to enhance the promotion of software brands, product awareness
Riley • Wright American advertising experts predicted: the future of marketing is brand war. With the market is more important than having the factory.
how to make blue ocean market is mature, how to market competition in the Red Sea in the blaze a new trail,[link widoczny dla zalogowanych], raise brand influence and visibility is no doubt the further expansion of a sword. Software products in the promotion and consistent way is through outdoor advertising, TV commercials, print advertising, sales channels, seminars and training salon, etc. to achieve, as Internet and network marketing, the emergence and application of both the corporate brand awareness, and product visibility, may through the website, forum, blog, online video, QQ, MSN and other Internet communication channels. Dengchao Ming also said that software companies can make use of these channels open the conversation marketing, event marketing and event marketing and other creative types to promote measures to achieve species level has been proven that as long as the operating properly, the Internet on a brand, communication, enhance core competitiveness, with the effect of other media and role can not be replaced, or the formation of a coordinated operation, Ding set the world of competitive advantage.
3, access to broader distribution channels, while exploring a wider market reach
break the constraints of time characteristics of the Internet also allows network marketing has a more extensive market coverage and channel penetration, new product illustrations, audio and video ready for all-round display, the affinity of the Internet road shows, multi-perspective of the more convincing,[link widoczny dla zalogowanych], the proliferation of information channels and lasting influence, secondary transmission, will promote investment and end channels for SMEs customer development process.
the online discussion, online purchasing, online renewals and so convenient to purchase recharge channels, provides the possibility of e-commerce software.
supported by well-known spread of user data grasp of the proper customer relationship management, Internet marketing to promote the sales impact will be reflected more fully.
4, in an interactive and automated customer relationship management as the core of the network marketing
, through customer relationship management, customer resources, sales, marketing, customer service, making integration as one of the originally poor management, fragmented nature of the sales, marketing, and business co-ordinate pre-sales and after-sales service together, not only regulate sales practices to understand the new and old customers to enhance the overall value of customer resources and can track orders, orders to help companies monitor the implementation of an orderly process, while helping to avoid the sale of every hack to help companies adapt their marketing strategies. to collect, collate , analysis of customer feedback, support enterprise management decision-making behavior, to help enhance the core competitiveness of enterprises.
5, to help implement the cost control
network marketing has a big advantage, that is, the cost is far lower than the traditional marketing strategy, the premise of ensuring the same efficiency can help companies save ad spending, controlling marketing costs, ancillary support the expansion of traditional marketing and implementation of, or with traditional marketing methods work together, online and offline collaborative forward, reducing the pressure to promote the line.
6, the leading network software companies build brands, leading peer
competition between software companies now increasingly fierce battle for living space per A staged all the time, have more effective new marketing tool in a wider range of customer groups, not only on the ground to establish a brand influence, but also the image and influence that extended to the network, which For software companies lead the company, provided more opportunities for survival and development of the path.
7, effectively enhance the efficiency of operational staff, and thus increase sales
bombing attracted to exclude advertising initiative to consult the customers, most business people during the previous marketing and customer negotiations, the general use of phone, fax, mail information, unfamiliar worship, etc.. and after the introduction of online marketing, bulk mail, Short Message, Community post, media reports, blog writing, e-magazine advertising and other means of customer development will play a significant role in promoting, can form a
If the marketing plan designed to deploy the network marketing plan carefully to arrange the business application of Internet sales staff combined means, the resulting effect will be further enlarged.
8, shorten the distance with customers
network marketing relies on the Internet due to start this pathway is very conducive to narrow the gap with some good use of the Internet the distance between the customer, so that potential users using the Internet easy to find, and through the portal allows users to complete independent companies to provide a clear understanding of the type of product, quality, technical parameters, price and reputation, business history,[link widoczny dla zalogowanych], profile, customer case studies; can maintain regular communication and understanding manner,[link widoczny dla zalogowanych], for new customers and old customers to develop and maintain, are large helpful.
(Source: Rui Bo pushed wide network components business management marketing network for a few lines in what?.
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