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 Wysłany: Śro 12:42, 13 Kwi 2011 Temat postu: belstaff bolsas The crisis passed |
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The crisis passed?
得理不饶人, spectators may only comments
this time, Goodyear caught in turmoil. Since the dealers that sell tires unilaterally cancel the qualification will not be liable for any loss of Goodyear, can not think this storm is so big. The end of October, Chongqing, Shanghai and Chongqing garage Goodyear Dalian Tire Co., Ltd. officially filed a lawsuit to require the compensation for the loss of nearly 500 million. Since then, Henan, Shanxi, Shaanxi, was whether the termination of the agency are discussing the joint prosecution of Goodyear.
event progress has been made on November 4, Yubei District People's Court has issued a Trial of specific cases the situation is ongoing.
Goodyear entered China in 1994, the establishment of Dalian Goodyear Tire Co.,[link widoczny dla zalogowanych], Ltd., became the first foreign investment in China plant known tire brand, and now a too arbitrary and confusing decision.
this seems a case of Sino-US tires and also touch on the relationship. Reflect the domestic tire companies, safeguard China's tire exports of the domestic tire industry, a price war, Goodyear has slashed prices 20% -30%, but sales volume has not increased. This time change the behavior of dealers in the industry were seen as Goodyear dealers on behalf of more than
that if the dealer stocks are at 6000-7000 tires, apparently to no longer purchase, and if the replacement of distributors,[link widoczny dla zalogowanych], dealers will certainly have to purchase thousands of new tires . Increase sales through this approach, which is Banded approach.
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after the event, said Goodyear has already issued a public statement, signed between Goodyear and agents version of the contract is in line with national laws and regulations; on the lifting of the cooperation contract with Chongqing dealers approach both in full compliance with the contract. For termination, dealers must be very upset, and decided to do a brand dealers,[link widoczny dla zalogowanych], before the recognition for the brand than the average consumer high, they want to grow together with the brand,[link widoczny dla zalogowanych], and now has been Goodyear's public relations firm commissioned by the concerned statement:
winter really sad, really does not seem like a business, eliminating their responsibilities and obligations, increased the liabilities of the other As also Xiao, Xiao He also lost an international brand building is a very difficult process, the accumulation of time, enhance the awareness of people, but very easy to destroy a brand, especially the destruction in their own hands, has entered Goodyear in China ten years certainly understand the principle of simple events up to the Zhuanbojiarui crisis management mechanism? At.
a lot of tire companies have suffered in the storm last year, which are familiar to journalists the two companies agreed refined and solid platinum adopted a Volatility in raw material prices, dealer inventories increased risk of devaluation, the timely introduction of a more exquisite fresh sales policy, so that dealers are not losing money.
Cooper did not cut prices,[link widoczny dla zalogowanych], not only in times of crisis, but also specifically from the headquarters in person to the dealer manager in command class, with heating in the winter.
seems that they all understand the truth, the only healthy sales network in order to provide protection for the enterprise continues to grow. Win or lose the lawsuit itself is not so important, Goodyear should probably think about how the next road to go.
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